Chanel Medium Flap 2024 price increase V.S. Hermès Birkin 30 price increase

As sure as the sun sets does Chanel & Hermès increase their prices and here we are again. However for some reason this one seems different. With the medium flap due to rise by over 15%. In contrast to the Hermès Birkin which had a much lower single digit percentage increase in January. The conversations online seem to be provoking more outrage than normal.

A recent Financial Times article suggests that the luxury consumer sentiment is waning after experiencing too many price increases. While price adjustments and product limitations shape industry dynamics, it's important to recognise the delicate balance at stake. Esteemed brands such as Hermès, Chanel, and LV leverage scarcity to foster demand and enhance investment allure. However, the balance between exclusivity and customer loyalty is

I love the term “Birkin Premium” the price that a Birkin bag has been for so many years over and above that of any other bag in the market. However due to such aggressive price rises by Chanel over recent years this gap is rapidly closing. This combined with Chanel limiting consumers to the purchase of just two classic bags / year has meant that the reddit blog pages are alight with frustrated luxury buyers.

www.signofthetimes london.com

Interestingly the highest demand we are currently seeing at Sign of the Times is for the Hermès Kelly. In my assessment, Hermès strikes the price rising balance with finesse, while others risk eroding long-term patronage. Either way continuously increasing new prices, paves the way for a very buoyant second hand market so I am happy!

Join the conversation on luxury pricing practices and share your