SPRING SUMMER FASHION TRENDS ss18: KEY THEMES Part 2/4

SPRING SUMMER FASHION TRENDS ss18: KEY THEMES Part 2/4
Welcome to this weeks video which is the second in this mini-series on the Spring / Summer 2018 trends. This video is a forecast based off some WGSN talks that I attended earlier in the year. To hear about those talks you might want to check out the intro video here.

In this video, we talk about the over-riding "themes" of the season. Some of these key messages are:
- The movement back to a more formal way of dressing
- The word "hybrid" being used to describe the way of dress - a high-low approach with formal wear such as sequins being seen in the day and streetwear being paired with suits.
-There is an introduction to the term "sloungewear"
-A movement towards a more conscious way of shopping - with customers opting towards more eco-friendly brands.
-The blazer is introduced as a key piece.

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