SINCE ‘76

In honour of the year Sign of the Times was born, we’re back with our most iconic edit to date. Shop over 76 iconic pieces from Chanel, Prada, Louis Vuitton, and more (yes, including an Hermès Kelly and a Chanel Flap Bag) at their 1976 prices. This exclusive edit officially launches on June 12th and will be password protected. To receive the password, sign up to the form above and be ready to shop when the pieces go live.

CHANEL FLAP BAG

In 1985, Karl Lagerfeld re-released Coco's original flap bag - the 2.55 - with the iconic 'CC' lock. To celebrate the timeless allure of the Chanel Flap bag, we are offering you the chance to own your very own at its 1976 price. Don't miss this rare opportunity to acquire a timeless luxury gem at a historic value.

HERMES KELLY

Unrivalled in elegance and unparalleled in value: the Hermès Kelly has sustained one of the highest resale values since its debut in the 1930s. Retailing at over £7,000, we're offering this iconic piece at its iconic 1976 price. Acquire a coveted Hermès Kelly bag at a fraction of its current market value with our 1976 edit, making luxury more accessible than ever before. We will be dropping 76 incredible items at 1976 prices, so don't miss out.

FAQS

The items will be spread amongst our ‘New In’ edit.

All 76 items will be available to shop once they go live on the June 12th.  You have to sign up on our landing page to receive the exclusive password via email on the 12th of June. This password is required to access the ‘New in’ Edit and the entire website. The ‘New In’ Edit is where all 76 exceptionally priced pieces will be available to shop. The items will be scattered amongst our ‘New In’ edit, making this experience much like the treasure hunt that shopping with Sign has become known for.

You will not be able to see any product details before they go live in our New In edit of the 12th of June. All details will be accessible in the product description on the website once they are live. Make sure to read these details because there will be relevant information about shipping times.

Yes, all 76 items will only be available online. 

These items are only eligible for returns in exchange for store credit. Returns will follow our normal returns policy, which is 1 week.

Yes, everyone needs to sign up to this list to get the password. If you’re on our mailing list already you still have to sign up. 

The email will send any any time on June 12th - keep an eye on your inbox for the email containing the password to be the first to know! Make sure to add Sign of the Times (hello@signofthetimeslondon.com) to your contacts so you can make sure to receive the email not in your junk or newsletter folders on the day.

You will need to sign up for access on our landing page (link) to receive the password on the day to access the edit. You can only access the items in the New In edit by receiving the password sent via email on June 12th.

Access to the ‘New In’ Edit, where all 76 sale items will be available to shop from the 12th June, will be password protected for 2 hours.

Unfortunately there is a limited number of items and only one item in each style, so make sure to purchase as soon as you can!

We have manually accounted for inflation (based on the Bank of England inflation) from 1976 to 2024 based on the 2024 prices of these items. We have not accounted for the individual price increases from each brand. Some of these items were not in existence in 1976, however, all brands included were in existence in 1976. For the pieces that were not in existence in 1976, we used the 2024 price and calculated backwards using inflation to give them a price. 

Our website is hosted by Shopify,  who are able to handle lots of traffic at once. Should anything happen we have a development team ready to fix any issues immediately. You are more likely to see an error page if you click lots of times on the website in quick succession. This is Shopify trying to protect our site from bots. It only pauses the website for you and not anyone else - the best thing is to stop clicking, please try again in a couple minutes by refreshing the page.  

Sign of the Times is London’s original resale brand that was founded in 1976 and we are celebrating almost 50 years of history. Shopping this curated edit will be much like the treasure hunt that shopping with Sign has become known for.

This is a limited time offer as a part of a special campaign, therefore all items will be equally available to everyone due to the nature of the promotion. 

We will be offering teaser sneak peaks on Instagram, but you will not be able to see a full list of the items with the sizes and prizes. Follow us on Instagram to see us showcase our favourite items! 

You must sign up through the form on the Since ‘76 landing page by11:59pm on the 11th of June to receive the password to access the curated edit via email.  

You won’t be able to access our New In edit or anything else on the website on the 12th of June without the password. You must have the password to access our New In edit to find the items at the beginning of the campaign. You will only receive the password if you sign up through our landing page. Once we remove the password, you will be able to access our New In edit, where the 76 sale items will be scattered.

Items are not reserved if they are in your basket. Whoever completes checkout first will have secured the item. If you’re trying to buy a product and it says “Payment not processed” or “sold out”, it means someone else completed payment before you. 

If the password you received does not work, please send a WhatsApp to 07801535153 and our team will assist you.

If you have missed the deadline to sign up, you will not receive the password in time to access the edit or our website. Once we remove the password, you will be able to access our New In edit, where the 76 sale items will be scattered.

Access to the ‘New In’ Edit, where all 76 sale items will be available to shop from the 12th June, will be password protected for 2 hours.

You do not need to make an account on our website. Simply fill out the form on our landing page to receive an email containing the password required to access the edit on the 12th June.

If you come across an error page, please stop clicking and wait for a couple minutes before refreshing the page. To avoid being flagged as a bot, we recommend not opening multiple browsers of the sale at once. 

No. This is a limited time offer as a part of a one-off initiative, therefore all items will be equally available to everyone due to the nature of the promotion. Items are shoppable on a first-come first-serve basis, so don’t keep any items in your cart for too long and complete check out before anyone else does. 

No, you cannot purchase any of the 76 sale items in conjunction with any other discount codes. 

Yes. Items being delivered outside of the UK are now subject to customs fees, which will be the responsibility of the customer, regardless of whether the item is going to be returned. For specific delivery questions, please contact us for a bespoke quote. Click here to see delivery charges for Europe, USA, Hong Kong & UAE.

Shipping charges will follow our normal delivery method. We offer a variety of shipping options worldwide, with UK delivery starting at £7.99 and same day delivery in London. Please see here for more information on our online delivery options.

In the interest of making the sale accessible and fair to all, we have not limited purchasing. Sale items will be sold to whoever completes check out first.

To protect our site from bots, Shopify will make the edit temporarily unavailable to visitors that click multiple times on the website in quick succession. If you come across an error page, the best thing is to stop clicking and wait a couple minutes before refreshing the page.

The Hermes Kelly and Chanel classic flap bag include an Entrupy certificate of authentication upon request.

Yes, they have been authenticated in house by our authentication experts.

Given that we will have a large quantity of orders to fulfill during the sale, next day delivery for these items will not be available. 

We accept debit and credit payments. Shop Pay, PayPal and Google Pay are all available as well.

There isn’t a limit to how many items you can purchase from the edit. Given that the items will be scattered amongst our new in edit, we recommended purchasing one item at a time as soon as you add to cart to ensure that you are the first to complete check out. 

No, you will not be able to access the New In edit or the website as normal from the hour that the sale goes live without the password. Once we have removed the password, you will be able to access the New In edit and website as normal.

Yes, this is not a scam. You may see items that are similar or the same model as used before in previous giveaways because they are very popular styles that we know our community loves. However, rest assured this is new and different product to any campaign.

To give you the best selection possible we have chosen heritage brands that were founded before 1976 and have selected some of their most iconic items. 

STAY IN THE LOOP

Sign up for the password and follow us on Instagram and TikTok to ensure you're fully eligible.