SUSTAINABILITY

"In a market where there's a lot of "it" items, things feel very visible, and trends feel very transient, shopping secondhand is one of the best ways to find something that genuinely feels unique. I love the idea of finding something that is 10 years old or 2 seasons old, but still feels very relevant to you."

"I was longing for this dress when it first came out. I couldn't afford it and I actually couldn't find it either... so you can imagine my face when I came into Sign of the Times and saw it. It was like Christmas!"

"I buy myself a bag every year for my birthday and recently started buying secondhand bags because it's a good way to invest in higher end pieces but for mid-range prices. Plus, you get a piece with a story."

"I love shopping secondhand because there's so much choice in one place. I've been coming to Sign of the Times for years. I sell stuff here and I buy stuff here, it's kind of all going around in a circle."

"Shopping is like a sport - I'm always going for gold and there's nothing more exciting than finding a hidden treasure, like a piece that's brand new with tags from last season with a preloved price tag. Every time I come to Sign of the Times, I always find something new."

"I love shopping secondhand because, not only is it sustainable, but I love finding a good bargain. If I can help the environment and find a piece that no one else has, then I'm happy."

"I love it because it's such an iconic London item, that you can wear all year long. It goes with any outfit and it's such a classic that I've been wanting to add to my wardrobe for such a long time."

"I love this piece because it has my favourite trend of the summer, but it's not the same one everyone else has from the high street; it's the authentic, original Pucci piece."

“I love to shop secondhand because you can get your hands on some amazing pieces that otherwise are really tricky to get - things that have waiting lists, such as the Birkin and the Kelly, or vintage Chanel.”